Video Content Marketing

Aug 27, 2020 | Advertising and Marketing, Tips

Video Content is a content format that contains video presentations. The typical form of the video contents are vlogs, live videos, customer testimonials, recorded presentations, and even webinars.

What is the importance of Video Content Marketing?

Based on the Google report, approximately 60% of consumers prefer to watch a video over live television. 

Video Content is very accessible to everyone with internet access, both to watch and even to produce. While there is certainly a trend towards higher quality video on a professional level, anyone can hop onto their laptop and create their video in an hour.

Content Marketing is a process of creating relevant and unique content intended to change the behavior of your target audience over time. It is not a one-time thing, but rather a well-coordinated, ongoing effort. Content marketing spans numerous channels, including web, email, social networks, and video.

Video Content is one of the most powerful means of distributing your message. When executed well, the video is efficient and effective. YouTube is a platform for distributing your video messaging. Still, it is also a social network, meaning the content that you post on YouTube – can be shared with different social networks.

Video Content Marketing is a powerful medium to communicate and engage with your clients. 

How to Create a YouTube Channel?

Just to share steps on how to create a YouTube Channel for the beginner, you may check this out.

  1. Sign in to YouTube. 
  2. Go to the channel list.
  3. Choose to create a new channel or use an existing Brand Account:
    • Create a new channel by clicking “Create a new Channel.”
    • Create a YouTube channel for a Brand Account that you already manage by choosing the Brand Account from the list. If this Brand Account already has a channel, you can’t create a new one—you’ll just be switched over to that channel if you select the Brand Account from the list. 
  4. Fill out the details to name your new channel and verify your account. Then, click Done. It will create a new Brand Account. 
  5. To add a channel manager, follow the instructions to change channel owners and managers.

Source: Support Google

What are the video production tools that you can use?

Before you create video content, you have to make sure that you have the right tools to use so you can effectively edit the content if necessary. Here are some tools that you can use;

RendrFX

RendrFX is a video tool for websites, social media, and other marketing purposes. And even better, you can get started using it for free.

Video creation is effortless with RendrFX – all you have to do is add your content (videos, images, audio, text, colors, graphics) and use their professionally-designed motion graphics templates. There are over 350 templates to choose from, and you’ll also have access to Videoblock’s collection of over half a million stock media files, which include videos, photos, graphics, and audio, all at no extra cost.

You can use RendrFX for all kinds of videos, such as:

  • Video ads
  • Logo intros and reveals
  • Social media videos
  • Slideshows with music and other audio
  • Promotional videos
  • Explainer videos

Animoto

Animoto is another excellent, easy to use video creator that’s perfect for businesses, as well as photographers and regular users who want to create beautiful videos for their families.

They’ve only recently introduced their marketing video builder, but it works great. While there isn’t that big of an offering on templates, you can very easily add the media you want and record your voice over it. You also have complete control over how you want to optimize the text from your videos, and you can create video collages or split screens with videos or photos shared along with your writing.

Wideo

Wideo is another tool designed to help you create marketing videos as efficiently as possible.

Their video creator is straightforward to use – you can start with one of their templates, or simply drag and drop the elements you want to use into the video builder.

It’s also easy to create animations with Wideo, even if you have no experience whatsoever in design, and there are plenty of customizations that you can make to keep you creating original videos for a while.

Biteable

 

Biteable is an online animation video creator that can be used by complete beginners.

To get started with your very own video, you can use one of their templates, or some of the hundreds of different styles of animated scenes, photos, or live-action videos. You can also add your content to make your video unique, such as text, photos, colors, and sound. They also provide a selection of music clips that you can add to your video.

With Biteable, you can create all kinds of videos, such as presentations, infographic videos, logo animations, slideshows, ads for your business, and more.

Powtoon

Powtoon is another tool for creating animated videos – it provides ready-made templates that you can easily customize with their drag and drop feature, making it very easy to create an animated video or presentation in just minutes.

You can create videos for all kinds of applications, including for marketing purposes, and the results are fun and engaging, making them great for social media, email, and promotional purposes.

Kizoa

Kizoa is a movie maker and video editor with lots of extra features to help you create engaging videos. They offer dozens of customizable templates that you can choose from, or you can start your video from scratch.

You can then add all kinds of fun stuff to your videos, such as one of the hundreds of effects and animations, text or animated text, as well as GIFs – and if you’re out of GIFs, you can use their GIF-creator to create a new one on the spot.

Although Kizoa aimed at people who want to create videos for personal use, you can still create some beautiful videos for your social media and other marketing channels as well.

Conclusion

In this time of the COVID-19 wrecking havoc, we have to think about the best way on how we can effectively market our brand for us to increase our sales. Bergey Creative Group provides full-service design and digital marketing. Our prime services include – logo/brand development, print, and website design, digital marketing – such as SEO, Google PPC, Social Media Management, as well as targeted direct mail campaigns, TV and streaming campaigns, and animation and video productions.