users viewed ads in 1 month
clicks in 1 month for Liability insurance
Increase in Clicks (2018 – 2019)
Increase in Mobile Traffic (2018 – 2019)
Keyword Position Upgrades
More Visitors In Year
(August 2019 vs. August 2020)
Increase in Overall Traffic
(2019 vs. 2020)
More Total Views
(2019 vs. 2020)
Increase in Clicks
Increase in Mobile Users
Digital Marketing Webinars.
SEO. Your website Search Engine Optimization
– the must do’s and dont’s.
PPC. A deeper understanding
of the Google Pay-Per-Click Engine.
Follow SEO best practices to enhance a brand’s online presence, organically.
- Keyword research
- Competitor analysis
- Link building
- Citations & directory listings
- Meta descriptions
- Optimized website content
Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly (MarketDive, 2016).
- Geo-targeting & demographic targeting
- Customer Match targeting
- Paid ads at top of search results
- Display advertising
- Remarketing – keep the brand in front of users
Businesses using Google AdWords earn about $3 for every $1.60 they spend. (PowerTraffic, 2016)
Re-engage consumers with ads that appear based on previous online browsing history.
- Site retargeting
- Search retargeting
- Link retargeting
- Email retargeting
Website visitors who are retargeted with display ads are 70% more likely to convert on retailer’s website. (Invesp, 2018)
- Rating and scores on company’s website
- Rating and scores through Google and Facebook
- Ratings and scores featured on third-party sites (Yelp, AngiesList)
- Ratings and scores featured prominently on ads
Star rating is the number one factor used by consumers to judge a business. (Vendasta, 2017)
Create transparency and increase conversion rates through online reviews written by prior customers.
- Free, positive promotion
- Display brand personality
- Build trust between company and consumers
- Improve Search Engine Rankings
63% of customers are more likely to make a purchase from a site which has user reviews. (iPerceptions, 2011)
Social Media Marketing.
Build a strong following and create engagement with social media marketing.
- Select relevant platforms (e.g., Facebook, Instagram, Snapchat, Pinterest, YouTube, etc.)
- Post sharable content
- Catchy captions
- Boosted posts
- Paid advertising on social
25% of people who see a social ad will then respond by visiting the store or website.
SMS & Email Marketing.
Spread brand awareness and send users back to a business’s website.
- Newsworthy announcements
- Discounts & special offers
- Share website/blog content
- Automated emails
Email marketing has a median ROI of 122%.
(Direct Marketing Association, 2016)
Educate and create engagement with a brand’s audience online.
- Case studies
- Press releases
- How-to guides
72% of marketers say relevant content creation was the most effective SEO tactic.
Develop easily digestible content to share information about a business.
- Customer testimonials
- Highlight products/services
- Video blogs, web series, webinars
- Aerial footage via drone
- YouTube & Facebook Watch
1.3 billion people are on YouTube.
(Static Brain, 2016)
Bite-sized messages with minimal impact on viewing experience.
- Six second videos
- Viewers can’t skip
- Created in AdWords
- Shown on YouTube
Short on time, but long on impact: After testing over 300 bumper campaigns, Google found that 9 out of 10 drove a significant lift in ad recall. (Google, 2016)
Get Started Now.
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