Digital Marketing Webinars.

SEO. Your website Search Engine Optimization
– the must do’s and dont’s.

PPC. A deeper understanding
of the Google Pay-Per-Click Engine.

Digital Marketing SEO

SEO.

Follow SEO best practices to enhance a brand’s online presence, organically.

  • Keyword research
  • Competitor analysis
  • Link building
  • Citations & directory listings
  • Meta descriptions
  • Optimized website content

%

Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly (MarketDive, 2016).

    Digital Marketing PPC

    PPC.

    Extend a brand’s overall reach and attract more customers using pay-per-click advertising.
    • Geo-targeting & demographic targeting
    • Customer Match targeting
    • Paid ads at top of search results
    • Display advertising
    • Remarketing – keep the brand in front of users

    Businesses using Google AdWords earn about $3 for every $1.60 they spend. (PowerTraffic, 2016)

      Retargeting

      Retargeting.

      Re-engage consumers with ads that appear based on previous online browsing history.

      • Site retargeting
      • Search retargeting
      • Link retargeting
      • Email retargeting

      %

      Website visitors who are retargeted with display ads are 70% more likely to convert on retailer’s website. (Invesp, 2018)

        Ratings

        Ratings.

        Extend a brand’s overall reach and attract more customers using pay-per-click advertising.
        • Rating and scores on company’s website
        • Rating and scores through Google and Facebook
        • Ratings and scores featured on third-party sites (Yelp, AngiesList)
        • Ratings and scores featured prominently on ads

        Star rating is the number one factor used by consumers to judge a business. (Vendasta, 2017)

          User Reviews

          User Reviews.

          Create transparency and increase conversion rates through online reviews written by prior customers.

          • Free, positive promotion
          • Display brand personality
          • Build trust between company and consumers
          • Improve Search Engine Rankings

          %

          63% of customers are more likely to make a purchase from a site which has user reviews. (iPerceptions, 2011)

          Social Media Marketing

          Social Media Marketing.

          Build a strong following and create engagement with social media marketing.

          • Select relevant platforms (e.g., Facebook, Instagram, Snapchat, Pinterest, YouTube, etc.)
          • Post sharable content
          • Catchy captions
          • Boosted posts
          • Paid advertising on social

          %

          25% of people who see a social ad will then respond by visiting the store or website.
          (eMarketer, 2015)

          Email Marketing

          SMS & Email Marketing.

          Spread brand awareness and send users back to a business’s website.

          • Newsworthy announcements
          • Discounts & special offers
          • Share website/blog content
          • Automated emails
          • Segmentation

          %

          Email marketing has a median ROI of 122%.
          (Direct Marketing Association, 2016)

          Content Marketing

          Content Marketing.

          Educate and create engagement with a brand’s audience online.

          • Videos
          • Infographics
          • Quizzes
          • Case studies
          • Blogs
          • Press releases
          • How-to guides
          • Whitepapers

          %

          72% of marketers say relevant content creation was the most effective SEO tactic.
          (Ascend2, 2015)

          Video Production

          Video Production.

          Develop easily digestible content to share information about a business.

          • Customer testimonials
          • Highlight products/services
          • Video blogs, web series, webinars
          • Aerial footage via drone
          • YouTube & Facebook Watch

          1.3 billion people are on YouTube.
          (Static Brain, 2016)

          Bumper Ads

          Bumper Ads.

          Bite-sized messages with minimal impact on viewing experience.

          • Six second videos
          • Viewers can’t skip
          • Created in AdWords
          • Shown on YouTube

          Short on time, but long on impact: After testing over 300 bumper campaigns, Google found that 9 out of 10 drove a significant lift in ad recall. (Google, 2016)

          Get Started Now.

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          215-256-4512

          © 2020 Bergey Creative Group 

          © 2020 Bergey Creative Group