146,872
users viewed ads in 1 month
3,732
clicks in 1 month for Liability insurance
waleapparatus.com
62%
Increase in User Clicks (2018-2019)
107%
Increase in Mobile Traffic (2018-2019)
257%
Increase in Clicks (2018 – 2019)
1161%
Increase in Mobile Traffic (2018 – 2019)
8000
Keyword Position Upgrades
275
More Visitors In Year
(August 2019 vs. August 2020)
46.68%
Increase in Overall Traffic
(2019 vs. 2020)
38k
More Total Views
(2019 vs. 2020)
50%
New Users
48%
Increase in Clicks
60%
Increase in Mobile Users
Digital Marketing Webinars.
SEO. Your website Search Engine Optimization
– the must do’s and dont’s.
PPC. A deeper understanding
of the Google Pay-Per-Click Engine.
SEO.
Follow SEO best practices to enhance a brand’s online presence, organically.
- Keyword research
- Competitor analysis
- Link building
- Citations & directory listings
- Meta descriptions
- Optimized website content
%
Marketers see SEO as becoming more effective, with 82% reporting effectiveness is on the rise and 42% of this group stating effectiveness is increasing significantly (MarketDive, 2016).
PPC.
- Geo-targeting & demographic targeting
- Customer Match targeting
- Paid ads at top of search results
- Display advertising
- Remarketing – keep the brand in front of users
Businesses using Google AdWords earn about $3 for every $1.60 they spend. (PowerTraffic, 2016)
Retargeting.
Re-engage consumers with ads that appear based on previous online browsing history.
- Site retargeting
- Search retargeting
- Link retargeting
- Email retargeting
%
Website visitors who are retargeted with display ads are 70% more likely to convert on retailer’s website. (Invesp, 2018)
Ratings.
- Rating and scores on company’s website
- Rating and scores through Google and Facebook
- Ratings and scores featured on third-party sites (Yelp, AngiesList)
- Ratings and scores featured prominently on ads
Star rating is the number one factor used by consumers to judge a business. (Vendasta, 2017)
User Reviews.
Create transparency and increase conversion rates through online reviews written by prior customers.
- Free, positive promotion
- Display brand personality
- Build trust between company and consumers
- Improve Search Engine Rankings
%
63% of customers are more likely to make a purchase from a site which has user reviews. (iPerceptions, 2011)
Social Media Marketing.
Build a strong following and create engagement with social media marketing.
- Select relevant platforms (e.g., Facebook, Instagram, Snapchat, Pinterest, YouTube, etc.)
- Post sharable content
- Catchy captions
- Boosted posts
- Paid advertising on social
%
25% of people who see a social ad will then respond by visiting the store or website.
(eMarketer, 2015)
SMS & Email Marketing.
Spread brand awareness and send users back to a business’s website.
- Newsworthy announcements
- Discounts & special offers
- Share website/blog content
- Automated emails
- Segmentation
%
Email marketing has a median ROI of 122%.
(Direct Marketing Association, 2016)
Content Marketing.
Educate and create engagement with a brand’s audience online.
- Videos
- Infographics
- Quizzes
- Case studies
- Blogs
- Press releases
- How-to guides
- Whitepapers
%
72% of marketers say relevant content creation was the most effective SEO tactic.
(Ascend2, 2015)
Video Production.
Develop easily digestible content to share information about a business.
- Customer testimonials
- Highlight products/services
- Video blogs, web series, webinars
- Aerial footage via drone
- YouTube & Facebook Watch
1.3 billion people are on YouTube.
(Static Brain, 2016)
Bumper Ads.
Bite-sized messages with minimal impact on viewing experience.
- Six second videos
- Viewers can’t skip
- Created in AdWords
- Shown on YouTube
Short on time, but long on impact: After testing over 300 bumper campaigns, Google found that 9 out of 10 drove a significant lift in ad recall. (Google, 2016)
Get Started Now.
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