The Power of Strategic Content Writing for a Website

Sep 22, 2020 | Advertising and Marketing, Tips, Web Design

You have an existing website — or you’re in the process of launching one. That means you’re likely facing the same dilemma that every other site manager has faced at one point or another: how to attract viewers and keep them coming back for more. 

Strategic content writing is an approach to creating fresh information that sparks interest with your viewers and gives them a reason to spend time on your site. Whether that content takes the form of an article, story, visual imagery, video, podcast, social media post, or something else, all of these efforts should be centered around the singular concept of great writing. 

It All Starts With a Plan

Strategic content writing does more than making use of one-off content. Instead, you’ll want to create and follow an organized editorial plan so you can generate meaningful copy regularly that aligns with your overall marketing strategy based on what kind of audience you want to build or cater to.

To make effective use of strategic content writing that provides real value, you’ll need to do some research to become familiar with the needs and interests of your viewers and how they align with different aspects of content marketing, and you’ll need to address those topics as part of your ongoing communication strategy. Simply randomly making content and posting it online can only do so much for your website. Instead, you need to know how, when, and where to publish, such as social media outlets or video-sharing platforms, to improve your website’s reach and increase engagement with your viewers. The video game industry does a great job of this. Some companies create extra material for their games, such as in-game fiction, music, and artwork, and they publish it on platforms that are proven to be popular with their target audiences, which does an effective job of enticing more buyers and increasing their fan base. 

Additional content made for the Doom Eternal video game, bundled as a Collector’s Edition. (Picture copied from slayersclub.bethesda.net)

Emotion: The Overlooked Tool in Your Toolkit

This will lead to a very important aspect of strategic content writing: passion. Passion is a powerful tool to leverage when creating new content for your website. From passion comes enthusiasm, and from enthusiasm comes the desire to make something that your audience will love to experience. This is especially important for new websites looking to establish an audience and build interest over time with an innovative content strategy. Content consumers can easily sense if what they are reading or watching was done half-heartedly or out of love, and will react accordingly. As a result, passion — or lack of it — can either make or break your website.

Now, the power of strategic content writing for a website becomes apparent. Depending on your website’s focus or audience, you will likely generate two to three kinds of content regularly, one of which will likely be in article form with a few pictures. With so few options, your website may struggle to be recognized in its niche. But by combining passion, the right skill sets, and knowledge of your market’s needs, you will increase your effectiveness as a content writer and manager — giving your website the shot it deserves to be seen as a formidable competitor in your field.

Want to learn more about how we can help with your strategic content strategy? Contact us to get the conversation started today.