What Makes A Great Google My Business Page
For small and local businesses, one of the best tools we can use to market and promote a business is Google My Business.
What is Google My Business?
Google My Business is a free and easy-to-use tool that helps businesses manage their online presence and appearance in Google Search and maps.
If you’ve ever searched for a business’ name, you’ll see their “knowledge panel,” a card containing important information customers want to know about local businesses.
At a glance, users can learn a lot about the business and determine if they want to check it out or not. That is exactly the point of the tool: to give customers enough data about a business to help them determine if they want to engage with that business.
What are the benefits of Google My Business?
There are lots of benefits that you’ll get once you use this platform.
- Increased visibility on search engines
- Better shopping experiences for customers
- More traffic to your website and social media
How do I optimize our Google My Business page?
Here are some ways to become successful in using this unique tool.
1. Ensure your information is accurate and comprehensive
There are many different parts of your Google My Business listing, so let’s start with your core business information:
- Phone Number
Google My Business requests your name, address and phone number (otherwise known as NAP) to begin the listing. This information will be indexed by Google Search and Maps, providing a foundation for your local SEO. Your information should be consistent with what is currently listed on your website. Actually, you need to ensure the information is exactly the same.
2. Ask for reviews
Reviews are the lifeblood of local search. It’s a really simple equation:
Good reviews will give you sales. More good reviews is equivalent to more sales. Bad reviews can also present you with an opportunity.
Almost everyone likes a second opinion. That’s why 90% of people read reviews before purchasing.
But that’s not all, the frequency of searches for reviews is increasing too. A recent study found that “53% of consumers search for local businesses at least one time per month.”
3. Communicate with your customers via Google My Business Messages
What if your customers can’t find something on your listing or website? Basically they are going to contact you. But how? You might think that having a phone number on your Google My Business listing is enough. But in fact, most customers would rather prefer not to make a phone call. Recent data based on a study reveals that “more or less 90% of business leads would rather receive a text message than make a phone call.” That’s why mobile messaging can be a highly effective part of your marketing strategy. It can lead to increased customer engagement and can help close the sale.
4. Add posts for business updates
You now know how to manage your Google My Business listing, so let’s focus on the content you create. This is where Google Posts come in. Google has opened its post feature to all businesses since 2017.
This feature allows you to share content about your business in a variety of ways. Some examples include:
- Highlighting information with various product images
- Showcasing an upcoming event you are trying to promote
- Using a gif to better connect with your audience
- Sharing a text update on a company advancement
When creating a post, you should keep in mind the following guidelines:
- Google allows a maximum of 300 words per single post but only 60-70 characters will show up on the mobile and desktop display if you use a CTA button.
- The entire text post will show on mobile if no CTA button is used.
- The image you select should be a high-quality representation of your business. Google uses a 4:3 ratio, so the minimum dimension required is 400×300 pixels.
- Speak directly to your audience. Don’t use jargon, but rather focus on sharing content that will move your audience to engage with the post.
- Google provides insights and engagement metrics for each post, but it’s also a good idea to set up parameters for links as well.
After clicking “publish,” you can check out your post on your listing. Now, it is ready and waiting to be seen by all those searching for your business.
5. Track customer paths through Google My Business Insights
As with any marketing tactic, it’s important to measure the impact of your Google My Business listing. Google My Business Insights can tell you:
- How customers are finding your business (direct vs. discovery searches)
- Where on Google your customers are finding your listing (Search vs. Maps)
- The actions your customers are taking on your listing (Visiting your site, clicking on directions, browsing the photo gallery, calling you)
- Areas that your customers are living (based on direction queries)
- Total phone calls and time when customers are calling
Google My Business positions your important business information in front of the eyes of potential customers who are looking for your product or service.
It helps your local SEO, offers a chance to engage with your customers via reviews or posts, and provides useful insights.
Plus, it is a free and valuable tool that you’d be crazy not to use.