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The Prudent Ox
Logo & Branding
The Prudent Ox provides insight and information on US and global economies and financial topics, as well as services in financial copywriting.
Bergey Creative Group had a great time creating concepts and visuals for The Prudent Ox logo. We explored many styles, from clean and modern to old-fashioned and woodcut textures. Eventually, we settled on a look that was both clean and conservative.