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Marketing trends have evolved immensely over the last couple of decades due to the astronomical effect of the technological surge. Artificial Intelligence is expected to continue to grow through 2018 and onward. However, the current focus is on mobile and the role it plays in how we market to consumers. This article will guide you through all of the upcoming digital marketing trends for 2018 and why it’s important to make sure your marketing strategies are in line with the new age.
This isn’t a new concept, but it has been gaining popularity recently especially with the addition of Facebook Live. Social Media Today claims that, “80% of users said they’d rather watch a live video than read a blog post, while according to Facebook, live video gets 3x more views.” The tricky part about live video is that you cannot edit it. However, it is a great way to show people a behind-the-scenes look, introduce new ideas or products or even team members, and kick off or simply advertise a sale or special promotion or even an event your business is putting on.
Great example of a Live Video:
Mobile video consumption specifically is expected to increase 25% this year, while desktop and laptop video consumption will decrease. Mobile marketing and responsive mobile-friendly sites in general are becoming almost a necessity. Search engines are cracking down and penalizing search rankings if your website isn’t mobile-friendly.
Mobile, Mobile, Mobile
Consumers view your company in terms of the experiences they have with you whether in dealing with customer service or viewing your ads on Facebook. Your web presence must be up to par in terms of functionality and ease of use, especially for mobile. Consumers are always on their phone and mobile web browsing is the most popular form of surfing the web at a whopping 51.4% compared to laptops at 43.4% and is expected to be around 70% next year, according to Social Media Today.
SEO for Voice Searches
If you shopped during the holiday season, you know smart speakers were the hot ticket item. However, smart speakers aren’t the only technology that uses voice searches. Now phones, laptops, tablets, and desktops have this feature. Optimizing your SEO for these devices is essential. Forbes claims that Google states that 20% of its mobile queries are voice searches and this number will only continue to increase. Forbes also predicts that, “by 2022, smart speakers are expected to be a staple part of more than 55 percent of US households.” Long-tail keywords and conversational phrases that people are more likely to say will help your ranking in searches.
Being transparent about your business in your marketing is already important. With easy access, consumers now more than ever are reading reviews and scouring your social media and website to learn as much as they can about your business before they give you theirs. Look for much more transparency and behind-the-scenes marketing strategies with a human element in 2018.
Targeted Social Media Ads
With the already limited attention spans consumers have and the abundance of advertising, Forbes expects ads with a singular purpose and specific goal to increase in 2018. They also predict that the ad platform that will show major growth will be mobile, specifically social media like Facebook, Instagram, and Snapchat.
Forbes explains that, “Google defines micro-moments as any moment that drives a customer to use their mobile device on the fly, whether they want to learn something, go somewhere, do something, or buy something.” Expect to see businesses starting to drive their customers to use their mobile devices in 2018. This is a solid approach to grab the immediate attention of consumers and get them to take action. Once you get them to take the first step it will be easier to guide them to take the next!
Now is the perfect time to review your current efforts. If you are looking to update your marketing or need help determining your marketing strategy, contact Bergey Creative Group today!