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If you use the internet, chances are you've come across an infographic. In the last couple of years, infographics have become immensely popular with the terms "infographic" and "infographics" increasing in search volume by 800% since 2010 (see the Google Trend stats here: https://trends.google.com/trends/explore?date=all&q=infographic,infographics&hl=en-US).
So what exactly IS an infographic?
The word "infographic" is a combination of the words "information" and "graphic". According to Wikipedia (https://en.wikipedia.org/wiki/Infographic), the text definition of an infographic is a "graphic visual representations of information, data or knowledge intended to present information quickly and clearly." Basically, an infographic is a way to share information using pictures. Here is an example of one we've created recently...
Should I use infographics?
If you want to communicate complex information about your business or industry to masses of people who will probably struggle to understand, then yes. Aside from making whatever you are trying to communicate easier to digest, infographics also hold people's attention better than say a lengthy article. Your article might have a ton of great information, but people get bored and distracted easily, and your audience might become frustrated if the topic is a difficult one.
Using an infographic means you can feed the information to your audience in a way that anyone can understand, and it's far more enjoyable than reading a wall of text. There is also research that shows information shown visually is more easily remembered (W.H. Levie and R. Lentz, “Effects of Text Illustrations: A Review of Research,” Educational Communications and Technology Journal 30 (4) (1982): 195-232).
Aside from how well they work in providing information, here are more reasons why you should use infographics:
How do I make an infographic?
Let's take a step back and go over creating the infographic and what your goals are with using it. Is there a specific part of your business you want people to understand better? Are there statistics and data that could lead people to use your specific products and services? What audience are you hoping to reach with your infographic? Do you want to show people how to do something? Will the infographic be humorous or serious?
Once you have your goals and audience nailed down, you need to choose a topic and collect your information and data. Make sure you choose a topic that provides value to your audience so they are more likely to share it. Look for good, reputable sources and interesting facts and statistics, keeping your goals and audience in mind.
Now it's time to create the actual infographic.
Do you want to use it for both web and print? It will have to be built in a way that prints nicely, but can also work on the web.
Do you want it to look great on desktop and mobile systems? Since mobile usage keeps going up, it's a good idea to make your infographic work on all screen sizes. Here's a good statistic for you: 80% of internet users own a smartphone (Smart Insights).
How do you want to represent each piece of data: graphs, pie charts, imagery? This will depend on the type of data you've collected and who your audience is.
What design style, fonts, and colors will you use? You want it to look professional and it must be easy to read.
Feel a little overwhelmed with everything that goes into making an infographic? No worries, we can help! Bergey Creative Group is a design agency with over 25 years of experience, and we can research and build an infographic for you. Just get in touch with us!
How do I use an infographic?
Now that your infographic is created, it's time to put it out into the world! Remember your goals and audience that you established earlier. This will inform where you share your infographic.
To wrap up, infographics have many benefits and are worth the time taken to create them. For the audience, they are an easy way to take in information. For the business, they are a great way to inform and engage customers. Infographics are fun, versatile, and long lasting.
Ready to make your own infographic but not sure where to start? Get in touch with us and we'll help!