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Everywhere you look you see some form of marketing. Trying to avoid getting lost in the clutter can sometimes seem like an impossible task, but if you keep up with these marketing trends you will be sure to stand out.
Just like you and your business, consumers are one of a kind. In 2015, they will be looking for more customized and personalized products, services, and experiences. This sense of empowerment stems from the possibilities brought about by the digital and mobile era.
As the technological world continues to progress at an advanced pace, it is expected that marketing should follow and adapt. With the number of smartphones increasing exponentially over the last several years, it is obvious that there should be a strong focus on mobile marketing. Specifically referencing the context in which different target markets are using mobile devices and at what point during the day.
In addition, wearable technology has taken the market by force. It is more important than ever to keep up with the new technological outlets in order to stay in touch with the constantly changing needs of consumers.
As expected, there are new social media platforms expected to launch while current platforms are continuing to advance and change. In conjunction with the new technology and the ever-changing social media world, it is predicted that there will be more money spent on internet advertising.
As a result, you will see marketing communication efforts becoming more complex by aligning social media, SEO, content marketing and other marketing disciplines.
Content marketing is on the rise with creating more relevant and inspiring content in an emphatic and client-oriented way is gaining popularity. By doing so businesses are differentiating themselves and expanding on the emotional consumer expectations by engaging them in the content, which will increase their perceptions of the products and services.
It is expected that 2015 will bring more videos than ever. By combining visual storytelling from the content marketing with the use of videos, you will be able to send a clear message and define your business amongst the competition.
With each of these trends, you will also notice an increase hyper-segmentation and micro targeting. It has been noted that targeted ads are twice as effective as those that are not targeted.
As a result of all of these new marketing efforts, the use of marketing analytics is also anticipated to increase. It is just as important to track the success of each of these marketing efforts, as it is to implement them.